What information do we collect?
Information You Provide To Us
RipeMetrics strives to provide our visitors with information relevant to their particular desires, needs and/or interests. The information we gather helps us to better serve our purpose. We may ask you to provide us with demographic information, information regarding your interests or other PII . Providing us with PII about yourself is voluntary, and you can always choose not to provide certain information, but then you may not be able to take advantage of or participate in some of the Site’s features. RipeMetrics actively and passively gathers, analyzes and/or stores a range of PII and other information:
We collect PII from you when you register on our site to use or receive our services or offers, place an order, subscribe to our newsletter or respond to a survey. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, email address, mailing address, phone number or credit card information.
We also collect demographic information from you when you register, when you take our surveys, and throughout your use of the RipeMetrics Platform. This information on its own cannot be used to specifically identify you, but we may use it to learn more about our users and their habits and preferences. Demographic information may include your age, gender, location, how you heard about RipeMetrics, spending habits, and other preferences or habits.
If you contact us directly, we may collect information from you that helps us provide a satisfying experience and answers any questions you have while using RipeMetrics. For example, when you communicate with a member of our Customer Success team, we may ask you for your name, email address, phone number, or proof of charge in order to identify your account, confirm your identity, or assist with your issue. If you send us an email, we will collect the contents of that email and any other information you choose to provide. If you communicate with us via live chat, that correspondence will be archived. If you communicate with us via social media, we collect that communication and associate that information with your user account. Customer Success communications over the phone may be recorded for quality control purposes and may be summarized within our customer support systems.
Credit card and payment information may be collected in connection with a transaction facilitated by RipeMetrics. Payments may be made directly to RipeMetrics. In all cases, while we may retain a limited amount of payment information for identification and convenience, to keep your financial data secure, we do not store full payment or financial information on our servers. Unless otherwise noted, payment information flows through a third-party vendor who processes the payments for Retailers and RipeMetrics.
Voluntary User Surveys
From time to time, we may invite you to fill out voluntary user surveys to provide feedback on various topics which may include: your experiences with RipeMetrics and/or our partners, clients and retailers, available products, new services, your preferences related to cannabis, and your sentiments on public policy or other cannabis industry topics.
Information We Collect When You Use RipeMetrics
We collect your location information and we may use geolocation-based services in order to verify your location. For instance, knowing your location may be necessary to allow you full access to our mobile apps or certain aspects of the RipeMetrics Platform. Location information helps us send you relevant content based on your location, and optimize or improve our products and services. Location data may also be collected as demographic information.
To help us understand how you use RipeMetrics and to help us improve our services and products, we automatically collect information about your interactions with the RipeMetrics Platform. When your computer or mobile device contacts our web servers (for example, when you visit this Site, or view an HTML email, sms message or survey), our web servers automatically collect usage information. Such usage information includes information about how our visitors use and navigate our Site. It can include the number and frequency of visitors to each web page and the length of their stays, browser type, location, device type, referrer data that identifies the web page visited prior and subsequent to visiting our Site, and IP addresses (see below for more information on IP addresses). We also may determine the applicable technology available in order to serve you the most appropriate version of a web page, email, advertising or promotional announcement or similar service. This information is used to analyze and improve the RipeMetrics Platform and to provide you with a more fulfilling and relevant experience.
Device Information and IP Addresses
RipeMetrics collects information about the devices you use to access the RipeMetrics Platform. Our servers receive and store information about your web browser, mobile operating system, phone carrier and manufacturer, unique identifiers such as advertising ID, VIN, MAC address, and IDFA, and other related software or hardware information related to your devices including IP Address. An IP address is a number that is assigned to your computer, device or network when you are linked to the Internet. When you request pages from the RipeMetrics Platform, our servers log your IP address. We may use IP address for a number of purposes, such as system administration, to report aggregate information to our business partners or to audit the use of the Site. We may associate your IP address with the PII you provide. We also may collect and store information about you that we receive from other sources to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.
We work with third-party point-of-sale software partners who facilitate purchases, including orders between you and licensed cannabis retailers. We collect information about such purchases, including the vendors, brands, broducts, product quantities, product descriptions, date and time of the purchase, discounts applied, purchase list, purchase total, and consumer PII including name, mobile number, email, mailing address, recreational or medical identifier, gender, and birth date.
Call and Text Information
We work with third-party partners to facilitate phone calls and text messages, including communications between retailers and consumers. We collect information about such communications, including the date and time of the call or SMS message, the parties’ phone numbers, and the content of any SMS messages.
We want to make sure you have a consistently positive experience with the RipeMetrics Platform, and we are always looking to improve our products and services. Accordingly, we collect and retain information about the RipeMetrics Platform, as well as any ratings, reviews, and feedback you provide about our service, our clients, our licensed retail partners, and their employees.
Information Collected from Third-Party Partners
We may collect information about you directly from our third-party partners, services, or tools if your use of their services led to or related to your use of RipeMetrics. We may also utilize such third-party services as a means of collecting information from you as described above. The information we collect from partners will be treated in the same manner as the information we collect from you.
How we use the information we collect
We use the information we collect from to:
Provide the RipeMetrics Platform to you.
Personalize your experience. Your information helps us to better respond to your individual needs. We present the responses from your customers as well as personal data you provide us when you access our service.
Support our Third-Party Partners with information necessary for them to maintain their records in accordance with their normal business practices and applicable law.
Identify you as a user in our system.
Comply with applicable laws.
Analyze and assess current and potential user markets.
Improve, optimize and create new products and services.
Improve our website. We continually strive to improve our website offerings based on the information and feedback we receive from you.
Evaluate retailer, brand, and other third-party partnerships.
Improve customer service, provide customer support and assist with your access or use of the RipeMetrics Platform. Your information helps us to more effectively respond to your customer service requests and support needs.
To process transactions. Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
Communicate with you, either directly or through one of our partners, including for marketing and promotional purposes.
Facilitate your communication with cannabis retailers
To engage in marketing activities with you and to assess marketing and promotional initiatives.
Detect, prevent, or mitigate fraud or any other suspicious activities.
Conduct research and development, such as by conducting voluntary user surveys or obtaining other feedback from you.
Create aggregated, de-identified and/or anonymized data, such as for educational content such as reports or info-graphics for public consumption
To administer a contest, promotion, survey or other site features. We may reach out from time to time with questions for you about your use of RipeMetrics. We may also run contests which you may be eligible for which we will contact you about.
To send periodic emails. The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
HOW WE SHARE INFORMATION
We may share your information as described below:
We may share your personal information with businesses that are legally part of the same group of companies that RipeMetrics is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the RipeMetrics Platform and Affiliates’ own services (including by providing you with better and more relevant experiences).
Anonymized, De-Identified and/or Aggregated Data
We share aggregated, de-identified and/or anonymized information for a variety of purposes, including educational or informational purposes, describing our services to prospective partners and other third parties. Aggregated and anonymized means that user information is combined together with all PII removed so that any individual user cannot be identified. De-identified information means we have removed any identifiers that make a user identifiable, such as their name or address. We may also share anonymized, aggregated and/or de-identified data with third parties for consulting or independent research purposes. This data provides valuable information including how users interact with RipeMetrics, our partners, available products, and also helps us drive conversation on consumer habits, preferences, and behavior within the cannabis industry.
Promotions and Referrals
If you signed up for a promotion with another user’s referral or promotion code, we may let your referrer know that their code was redeemed. However, we do not specifically identify the user that redeemed the code.
Third-Party Tools and Services
We may share your information with third-party service providers, business partners, consultants, tools, and services to facilitate RipeMetrics operations such as compliance, marketing, communications, statistical analysis, hosting, database management, and a number of other functions. We share your information with these parties to the extent minimally necessary to perform their respective specific tasks on our behalf. We do not sell your information with third parties for direct marketing purposes by those parties, except as directed by you.
Government Authority, Law Enforcement, & Safety
RipeMetrics does not proactively divulge your information to any local, state, or federal authorities. All of your information is securely stored and accessible only by authorized personnel. However, we will disclose information about you to a government authority, law enforcement official, or one of our partners if we believe we are required to by law, or in order to respond to or comply with regulations or legal processes, including, but not limited to, responding to subpoenas or warrants. We may also share your information if we think doing so is necessary to protect the rights, property, or safety of RipeMetrics, our partners and their employees, our users, the public, or any particular person.
At Your Direction
There may be instances where you direct us to share personal information on your behalf, such as for medical records, for legal or administrative proceedings, or otherwise.
Acquisition or Merger of RipeMetrics
We provide you with the choices below regarding your personal information:
You can always unsubscribe from RipeMetrics promotional emails by clicking the link provided at the bottom of the email. We will still send you transactional emails and receipts generated from your use of RipeMetrics as these are not promotional communications.
You can opt out of receiving promotional text messages by texting the word STOP from the mobile device receiving the messages to the phone number you received the message from. Promotional texts are SMS messages sent to you containing offers, promo codes, or deal reminders. Standard messaging rates from your cell phone carrier will apply.
You can opt out of receiving promotional push notifications through your device settings. Please note that opting out of receiving transactional push notifications may impact your use of RipeMetrics.
You can prevent your device from sharing geolocation information at any time through your device settings. Please note that the use of geolocation information may be necessary to access some of our services, such as mobile apps that may only allow access to users in states that have legalized the sale of recreational cannabis.
Editing Account Information
You can review and edit your account information at any time by logging into your account and navigating to your “Account Settings.”
Deleting Your Account
We will store your PII as long as your account is open. If you wish to terminate, delete, suspend, or otherwise disable your Account or use of the RipeMetrics Platform, please contact us by visiting our Help Center. When we delete user accounts we must maintain certain information, including PII, as long as necessary to comply with legal obligations, prevent fraudulent activity, or to enforce agreements. Upon your request for deletion, the PII not necessary for such tasks will be deleted from your Account in a reasonable amount of time.
Notice to California Residents/Your California Privacy Rights
We may allow third-party companies to serve ads and/or collect certain anonymous information when you visit our Site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie or third party web beacon to collect this information. Our Site does not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies or beacons on our web sites enable you to opt out of this behavioral advertising. To learn more about how to opt out of the behavioral advertising conducted by these providers, you can visit http://www.networkadvertising.org/.
Notice to Oregon Residents/Your Oregon Privacy Rights
We do not share with third parties any information of the kind contained on official forms of identification such as a driver’s license, passport, military ID or registry identification card, but we may share your telephone number, email address, order history and other “non-ID card” information with dispensaries with whom you interact for the purpose of receiving discounts, coupons and other marketing information. All information from Oregon residents of the kind contained on official forms of identification that was provided to or gathered by us prior to May 18, 2017 has been destroyed in compliance with Oregon law.
Changes to the Policy
In addition, we may provide you with “just-in-time” disclosures or additional information about the data collection, use and sharing practices of specific parts of the RipeMetrics Platform. These notices may provide more information about our privacy practices, or provide you with additional choices about how we process your personal information.
RipeMetrics is intended for access and use by individuals who are of legal age for the services offered based on the applicable regulations of their state or other government entities (“Qualifying Age”). We do not knowingly collect PII or other information from or about anyone who is not of Qualifying Age. If you are not of Qualifying Age, you should not attempt to access or use RipeMetrics, or send any information to us. If we discover that we have collected PII or other information from an individual who is not of Qualifying Age, we will take steps to remove that information.
All of the information we collect is protected within our database, and we are committed to securing your information. Although we take reasonable, industry-standard precautions to protect your information, no security measures are 100% secure, and we cannot guarantee the full security of your information.
You are also responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails or physical mail between you and RipeMetrics at all times. When you direct RipeMetrics to share your information with third parties, please note that your privacy and security may also be affected by changes in such third party services. We are not responsible for the functionality, privacy, or security measures of any other organization or third party.
RipeMetrics is the Premier Cannabis Customer Experience Management (CXM) platform. Our smart suite of messaging, marketing and feedback tools help drive consumer engagement, improve customer retention and increase growth and profitability through more effective and efficient operations and business decisions.