Customers need to feel you have their best interest at heart. Customer tastes are constantly changing. It’s important to monitor these trends to understand the evolving customer demands.
Knowledgeable budtenders understand what other customers are saying about specific products. They’re more informed and able to make better recommendations based on unique customer needs. This results in higher customer satisfaction and a better customer experience.
And employees with a greater understanding of the product feel more confident selling to consumers.
Training sessions, testimonials, and personal use are all great ways to gain knowledge. Capturing feedback directly from your customers is another important factor. But it’s often a time a consuming, tedious and manual process.
Voice of Customer (VOC) feedback surveys helps budtenders better understand products. They’re an excellent way to stay on pulse of customer demand.
Customer Experience Management (CXM) platform makes it easy to automatically send a survey after a purchase. It allows you to track the performance and interpret the results.
By identifying the trends and patterns, you’re able to adjust inventory to sort out poor performing products and optimize your business. Simple reporting allows you to share the results, so your team and budtenders are more knowledgeable and better trained.
When customers feel listened to and happy with their product and service, they’re more likely to purchase more frequently, and spend more when they do. They’re also more likely to recommend and share their positive experiences with their friends and family.
Being able to quickly track, manage and respond to your customer experiences feedback can help improve overall operations. You can eliminate unnecessary cost and make room for new upcoming products to introduce your customers to. All of these strategies can be used in combination to overall increase sales.