Customer Experience Management, also referred to as a (CEM) or (CXM), has significant value for today’s savvy business marketers. And is becoming one of the most valued marketing tools.
CXM is about knowing your customers so thoroughly, you can create and deliver personalized experiences that will entice them to not only remain loyal to you, but also to recommend you to others. Word-of-mouth advertising is the most valuable form of advertising there is.
A CXM gathers a variety of data, from direct customer feedback as well as being able to view trends in their spending, allowing you to evolve with your customers.
There are many aspects of a Customer Experience Management system that bring value to a business. CXM’s bring to the forefront information to help your business be effective and efficient; key building blocks to a successful business.
Within a CXM there are many functions and capabilities. Customer engagement and feedback with capability to have a direct chat with your customers is a main function of a CXM. Being able to view their critiques and personally resolve problems empowers the customer to feel acknowledged and cared for.
This technology also collects the metrics of aspects of your business such as sales and overall performance, which generates an overall rating score displayed on an easy to interpret dashboard.
Customer Experience Management optimizes your business. The downside of not utilizing this technology is losing customers as well as affecting your reputation.
History repeats itself when successes and failures aren’t shared across with the team. The same kinds of customers will have the same kinds of experiences, and will continue to have the same kind of issues.
A CXM not only helps you develop loyal customers, but also provides your business with the insight to be able to respond to trends and changes within your company.
Sign up for a demo today if you’re ready to discover how the RipeMetrics Cannabis CXM Platform can help your cannabis business retain more existing customer and provide a better overall experience.