Welcome To The

Cannabis & Customer
Experience Blog​

The best advice and guidance on running an effective and profitable Customer Experience (CX) from the experts in the field

Featured Articles

Customer Experience in the Cannabis Industry

Customer Experience is the sum of all the interactions a customer has with your company over the life of the “relationship”. Most importantly, it’s the feelings, emotions, and perceptions your customer has about those interactions....

Valuable Customer Retention Strategies

What are metrics, and why do many businesses think they are important to understand when running an operation?

CRM, POS, CXM & What They Are

Customer Experience is the sum of all the interactions a customer has with your company over the life of the “relationship”

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6 Key Components to Customer Experience

6 Key Components to Customer Experience

Customer Experience
Joana Orozco   October 20, 2020  
CX Strategy Customer experience is the interaction before and after between the customer and a business. Your CX Strategy should...
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How Does Customer Retention Increase Sales and Improve Margins?

How Does Customer Retention Increase Sales and Improve Margins?

Increase Sales
Mia Sciuto   August 27, 2020  
Once you have a customer, you have to keep them…  In today’s world, many businesses focus on customer acquisition. But little...
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Product Knowledge Increases Sales

Product Knowledge Increases Sales

Increase Sales
Mia Sciuto   August 27, 2020  
Customers need to feel you have their best interest at heart. Customer tastes are constantly changing. It's important to monitor...
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Need to Know: The 3 R’s of Customer Marketing

Need to Know: The 3 R’s of Customer Marketing

Increase Sales
Mia Sciuto   August 25, 2020  
RipeMetric’s 3 R’s of Profitable Marketing: Retention, Referral & Reputation Management Effective marketing is a challenging task. There are some...
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Business and Sales Opportunities with RFM scoring

Business and Sales Opportunities with RFM scoring

RFM Scoring
Mia Sciuto   August 25, 2020  
Receiving constant emails and notifications from a business can cause the opposite effect of the intended outcome. From time to...
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What is RFM Scoring ?

What is RFM Scoring ?

RFM Scoring
Mia Sciuto   August 25, 2020  
Each one of your customers is a unique individual with personalized spending habits. Some customers will order a large quantity...
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Why is CDP better than a CRM?

Why is CDP better than a CRM?

Customer Experience
Mia Sciuto   August 20, 2020  
Why is a Customer Data Platform (CDP) better than a Customer Relationship Manager (CRM)? Customer Data Platform (CDP) aggregates and organizes...
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Customer Data Platforms

Customer Data Platforms

Customer Experience
Mia Sciuto   August 20, 2020  
What is a Customer Data Platform (CDP)? Customers need an individualized approach, they feel taken care of and trusting. Being able...
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CRM, POS, CXM & What They Are

CRM, POS, CXM & What They Are

Customer Experience
Mia Sciuto   August 20, 2020  
Like most cannabis companies you’re probably using a POS (point of sale) and CRM’s (customer relationship management) to increase customer...
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Valuable Customer Retention Strategies

Valuable Customer Retention Strategies

Customer Experience
Mia Sciuto   August 19, 2020  
There are many strategies you can put in place to help increase customer retention.   For example, asking customers to...
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Customer Experience in the Cannabis Industry

Customer Experience in the Cannabis Industry

Customer Experience
Mia Sciuto   August 12, 2020  
  There’s no denying it. Customers belong at the heart of your business. But did you know, experts say by...
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Why You Need a Customer Experience Management platform

Why You Need a Customer Experience Management platform

Customer Experience
Mia Sciuto   August 12, 2020  
Customer Experience Management, also referred to as a (CEM) or (CXM), has significant value for today’s savvy business marketers. And...
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Attribution Surveys

Attribution Surveys

Uncategorized
Mia Sciuto   August 12, 2020  
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”— John Wanamaker, Marketing...
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Tell Me More About Customer Experience

Tell Me More About Customer Experience

Customer Experience
Mia Sciuto   August 11, 2020  
What Is Customer Experience?   If you ask yourself what you have done in the past after a negative customer...
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NPS Scores in the Cannabis Industry

NPS Scores in the Cannabis Industry

Net Promoter Score (NPS)
Mia Sciuto   August 11, 2020  
How likely are you to recommend a business to your friends or family?   This question is one of the...
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Metrics

Metrics

Net Promoter Score (NPS)
Mia Sciuto   August 11, 2020  
We are in a world that is rapidly evolving, and everyone’s cheese is constantly being moved. Businesses in the cannabis...
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RipeMetrics is Open for Business!

RipeMetrics is Open for Business!

News
Aaron Davis   December 13, 2019  
RipeMetrics is excited to introduce its fully automated Customer Experience (CX) solution to the cannabis industry.  With functionalities not yet...
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